New
Signage Program
The first
prototypes of the new campus signage program were installed on the main campus
in late spring and at the South Jersey Technology Park (SJTP) over the summer.
The
signage program, developed as part of the Campus Master Plan, includes a
hierarchy of signage and “wayfinding” strategies. Each sign type serves a specific
purpose. The most prominent signs
are the “Entrance Monument” at the SJTP and the “Vehicular
Directional” signs at the SJTP and near the welcome booth at Memorial
Hall.
In
addition, new styles of “Building Identification” sign and
“Street Name” signs have been installed at the SJTP, and a new
campus map sign will soon be installed near the visitor parking area in Lot H
near Memorial Hall.
Prior to
fabrication and installation of new signs across the entire campus, we would
like to hear from you about the prototypes installed so far.
If you
have comments or suggestions about the new signage, please send them to: orlins@rowan.edu
by Friday, September 12, 2008.
The
complete signage guideline manual developed as part of the Campus Master Plan
can be found online at http://www.rowan.edu/open/masterplan/downloads/
|
|
| Sign Type |
Images |
DR1: VEHICULAR DIRECTIONAL
A larger format visitor guide sign that responds to higher road speeds and legibility challenges.
Function
Primary visitor guide from Route 322 corridor
Content
High traffic destinations
Visitor parking areas |
|
DR2: VEHICULAR DIRECTIONAL
A smaller format visitor guide sign appropriate for secondary, lower speed roads.
Function
Navigation of secondary and internal campus roadways.
Content
Key campus destinations
Visitor parking areas |
|
BI: BUILDING IDENTITY
A coordinated presentation of building name, departments and with mandated address information.
Function
Facility identification
Addressing per emergency response guidelines
Content
Building name
Major departments
Street address
University seal and color scheme |
 
|
ST: STREET NAME
Utilizing standard hardware combines mandated street names and university identity to create unique campus district signs.
Function
Identify campus streets per emergency response guidelines
Create a University district
Aid in general wayfinding |
 |
ID: CAMPUS GATEWAY
An iconic form, designed to express a timeless elegance for the University.
Function
Establish campus gateways at each end of Route 322. Creation of a University district |
 |
MK: MAP KIOSK
A user friendly campus map, conveniently oriented, with building and department listings.
Function
Campus orientation
Campus/town connection
Encouragement of pedestrian movement
Content
Campus map and directory
Location of buildings, accessible paths |
 |
