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Business Administration: Marketing
Features and benefits, it's all about positioning!

A Business degree from Rowan will prepare you to deal with the continually changing business environment in today's global economy. Your program focuses on the classical Four P's approach to marketing: product, price, promotion and place. Study includes intensive business theory and fundamentals, and many hands-on learning opportunities covering areas such as strategic and tactical marketing, consumer behavior and new product development.

As a marketing student, you'll have plenty of opportunity to gain real-world experience through multiple supervised internships in such organizations as Subaru of America, Greater Media Marketing and Trump Hotel and Casino Resorts (the next Apprentice?).

And, where do Rowan marketing alumni go?
Andrew Kolinsky, Executive VP for Sales & Marketing, Chicago Stock Exchange
Susan Kroll, VP of Marketing, Warner Brothers
Melissa Snyder, VP of Marketing, USA Today