Six common mistakes
Below are a a few examples of what
not to do to the Rowan University logo. Each distortion dilutes
the power of the graphic identity and represents a mistake
commonly made by publications amateurs.
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| 1.
Do not distort the logo vertically or horizontally |
Size the logo proportionately for the intended space.
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|
| 2.
Do not change the colors of the logo |
The University's
colors are brown and gold.
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| 3.
Do not rearrange elements of the logo |
The configuration of the art and type is
presise and inflexible.
|
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| 4.
Make sure there is enough contrast between the background
and the logo |
Use the correct version of the logo for
the background. Reversed versions
are available for placing on dark backgrounds.
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| 5.
Do not contain the logo within a box |
The University's logo should never appear surrounded by a frame
of any type.
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| 6.
Do not apply effects to the logo or rasterize it for print
usage |
Beveled, embossed, shadowed or otherwise modified logos are
unacceptable.
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