The right type
We
encourage you to use the typefaces Hoefler Text and Gotham
for your correspondence and publications if you can. If you don’t
have Hoefler Text, we suggest Garamond or Times Roman, both widely
available typefaces which will help make the typography in Rowan
publications—from
letters and envelopes to brochures and fliers—more
consistent.
The University has purchased a
site-wide license for both typefaces. If you would like a copy of the fonts please contact University Publications.If your office uses
Apple Macintosh computers, Hoefler Text ships with Mac OSX
10.3 and higher.
Hoefler Text
Hoefler Text is the recommended serif typeface for
use as body copy for correspondence
and publications. Hoefler Text Italic should be
used sparingly to emphasize words appearing in body copy.
Hoefler Text Bold is recommended for use in headlines.
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Gotham
Gotham is the recommended sans-serif typeface to complement and contrast with
Hoefler. Its clean, contemporary letterforms are best used in type displayed
as headlines, subheads and captions. It may be used for short blocks of body
copy if it has generous line space.
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