Rohrer College of Business @ Rowan University

Mission Statement

Approved by COB Faculty on December 12, 2008

The Rohrer College of Business of Rowan University empowers its students to compete and succeed responsibly in their careers.

  • The Rohrer College of Business Faculty makes effective teaching that engages students in the learning process its highest priority supported by relevant scholarship and appropriate levels of service.
  • Rowan University’s undergraduate business programs are grounded in liberal arts, focus on excellent business practices, and offer students opportunities for experienced-based learning.
  • Rowan University’s graduate business programs provide contemporary graduate business education to professionals of diverse fields and academic backgrounds, and accentuate knowledge and skills required for career advancement.
  • In partnership with the Center for Innovation and Entrepreneurship, the Rohrer College of Business promotes entrepreneurship throughout the University and in the regional community.
  • The Rohrer College of Business will be responsive to emerging developments in industry and business education.
Table L: Assessment of Undergraduate Program Learning Goals
Program Goals Student Learning Outcomes Where Assessed How Assessed
RCOB graduates will understand the importance of diversity. Students will assess aspects of diversity and multiculturalism to develop organizational practices that will support organizational effectiveness. MGT 06300: Organizational Behavior Embedded in course exams
Explain how individual attributes affect productivity in the workplace and how to analyze and evaluate workers in order to improve/maintain productivity in the workplace MGT 06300: Organizational Behavior Embedded in course exams
RCOB graduates will understand the importance of the global nature of business. Students will relate and explain the major environmental factors that organizations must consider in developing strategies for competing in other countries. MGT 06402: Business Policy Embedded in course quizzes
Students will identify the environmental forces that affect a company's ability to serve its global customers. MKT 09200: Principles of Marketing Embedded in course exams and assignment
RCOB graduates understand the importance of integrating ethical decision making into their professional lives. Students will analyze examples of ethical and unethical conduct in financial statement preparation and reporting. ACC 03210: Principles of Accounting I Embedded in course exams
Students will formulate an argument that a given business activity is ethical or unethical. MGT 98242: Legal Environoments Online assessment examination
Students will explain ethical and security issues relating to the use of information technology. MIS 02234: Management Info Systems Embedded in course exams
RCOB graduates are skillful problem solvers and knowledgeable decision makers. Students will apply the concepts of cost analysis to business situations. ACC 03211: Principles of Accounting II Embedded in course exams
Students will employ and interpret business forecasting methods. MGT 06305: Operations Management Embedded in course exams
Students will explain and measure risk and return. FIN 04300: Principles of Finance Embedded in course exams

Table M: Assessment of Graduate Program Learning Goals
Student Learning Goals Student Learning Outcomes Where Assessed How Assessed
RCOB MBA graduates are effective communicators. Students will demonstrate effective teamwork and interpersonal skills across a diverse population. MGT 06500: Design, Develop, and Lead High Performance Org Team building exercise exams
Students will be able to effectively communicate advanced business concepts and analysis. MGT 06629: Managing Org Strategy Project-Based Learning project and written report
RCOB MBA graduates understand the ethical implications of their decisions Students will demonstrate their understanding of the ethical and legal implications of managerial decision making MGT 01510: Prof, Legal, & Managerial Responsibilities In-class case
Students will demonstrate their understanding of the role of social responsibility in their organization and the larger globalized business environment MGT 01510: Prof, Legal, & Managerial Responsibilities In-class case
RCOB MBA graduates possess analytical and quantitative problem solving skills. Students will utilize technology to support decision making and process improvement. MIS 02500: Issues in MIS Exam questions
Students will demonstrate the ability to apply analytical and quantitative tools for effective managerial decision making. FIN 04500: Finacial Decision Making Exam questions and in-class cases communicate advanced business concepts and analysis
MGT 07500: Managerial Decision Making Tools Research Project questions
RCOB MBA graduates understand strategic thinking and the global nature of business. Students will demonstrate their understanding of the globalized business environment. MGT 06502: International Bus & Society Case study
Students will demonstrate their core skills in functional areas of business and their ability to integrate across business disciplines. ACC 03500: Managerial Accounting Annual report analysis
MKT 09500: Marketing Management New product development case
Students will demonstrate leadership in formulating and implementing strategy MGT 06629: Managing Org Strategy Case study