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Center for Innovation & Entrepreneurship

Center for Innovation & Entrepreneurship

The William G. Rohrer Business Plan Competition is a competition to encourage students and individuals to pursue entrepreneurial ventures and develop high-growth businesses. The competition aims to educate and prepare students for future opportunities in entrepreneurship, and does so by providing a forum in which participants may present their ideas to win cash prizes to help with their business ventures.

Business Plan Competition Presentations and Judging


Saturday, April 18th, 2015




Rowan University Student Center, Enyon Ballroom


If you would like to attend this event as a guest please Register Online to Attend

If you would like to participate in the competition as a student please Register Online to Participate

Oral Presentation Requirements for Finalists

Finalists selected to make oral presentations will be required to follow the Event Presentation Guidelines. In order to maximize presentation time we recommend that the presentation cover the following points. Presentations will be limited to 15 minutes in length, including questions and answers.

  1. Venture concept – A clear concept of the business must be presented to the judges. The idea must be believable and plausible.
  2. Market opportunity – A successful venture concept may have a good idea, but will not succeed unless there is a demand for the product/service.
  3. Technology – In any product/service related startup, the judges realize that the most advanced technology is not always a plausible idea to have. However a team can improve their image and score by introducing new technology, or creating a new use for existing technology.
  4. Protecting proprietary rights – All teams must mention their plan or previous action in protecting their proprietary rights. A business idea is useless to the creator if it can be copied immediately by competitors.
  5. Manufacturing (if applicable) – A brief description of the manufacturing plans are necessary in order to prove that the startup venture was well thought out, and is taking into account all expenses.
  6. Marketing, Sales and Distribution – A new product/service is useless unless the public is aware of it. The presentation must include how the team plans to get their product to their customers.
  7. Management team – The human capital in a startup is crucial to its success in the future. A brief summary of the management team’s background is necessary.
  8. Funding – The amount of money the team has received previously indicates to a degree how concrete their idea appeared to other investors. The amount of funding also indicates the amount of capital the startup has to grow and expand.


A variety of resources are available to all participants in the competition to help them complete each stage. Workshops were offered prior to the due dates of the feasibility study and final business plan. Faculty and staff will be on hand to provide guidance and structure for written feasibility plans and business plans. Additional online resources and sample plans are also available.

Contact Info:
Stephen M. Kozachyn
Director of Outreach, Rowan Rohrer College of Business
Center for Innovation & Entrepreneurship