Rohrer College of Business @ Rowan University
Richard Parker

Richard Parker

Professor - Marketing

Biography:

Richard Parker holds a PhD from the City University of New York and an MBA from Rutgers University. His teaching and research areas are Consumer Behavior and Advertising/Promotion. His articles have appeared in such journals as the Journal of the Academy of Marketing Science and Journal of Marketing Theory & Practice.

Contact Information
Email: parker@rowan.edu
Phone: 856-256-4013

Publications