Rohrer College of Business @ Rowan University
Professor - Marketing
Dr. Pontes joined the marketing faculty at Rowan in 2000 to teach courses in the areas of research methods, services marketing, retailing, and marketing channels. His primary research interests are distance education in higher education (use of NPSAS 2008, NPSAS 2004, and BPS 2004-09) and the relationship between health insurance, and family income on health care consumption (MEPS, NHIS, and BRFSS). His methodological interests are in the analysis of data collected from complex survey designs, and the use of R for data analyses and data visualization. Dr. Pontes holds a BS (Chemistry) from the University of Bombay, an MS (Chemistry) from the Indian Institute of Technology, a Ph.D. (Chemistry) from UC San Diego, and a PhD (Marketing) from the University of Florida. He is the 1st VP of AFT Local 2373 (the union for faculty and professional staff at Rowan University.