Rohrer College of Business @ Rowan University

Entrepreneurship - Program Requirements

Mission Statement

Our students are encouraged to understand entrepreneurship from global, national, local, and individual firm level perspectives and to learn the dynamics through which innovative individuals and teams recognize opportunity and decide to take action to create, finance, grow, staff, lead, motivate, and sustain their new ventures to create wealth and to enrich the world.

Assessment Implementation Matrix

Learning Goals Learning Objectives
Graduates will adhere to the highest legal, ethical, and professional standards.

Students will honor entrepreneurial ethical and legal responsibilities.

Methods
1. Written consulting project reports

  Students will value academic integrity.
Graduates will be able to communicate persuasively to important stakeholders in order to cultivate social and financial capital.

Students will communicate persuasively orally.

Methods
1. Oral consulting project reports

  Students will communicate persuasively in writing.
Graduates will be able to identify entrepreneurial opportunities and devise appropriate responses.

Students will assess the viability of entrepreneurial opportunities.

Methods
1. Written consulting project reports

  Students will understand customer needs in order to set financial targets.
Students will develop skills in utilizing online information sources.
Students will understand what motivates entrepreneurs.
Graduates will be able to transform new ideas into wealth-creating new ventures.

Students will apply business concepts in real-world settings.

Methods
1. Written consulting project reports

 

Students will know how to help a business grow.

Methods
1. Written consulting project reports

 

 

brochure.pdf