Entrepreneurship - Program Requirements

Mission Statement

Our students are encouraged to understand entrepreneurship from global, national, local, and individual firm level perspectives and to learn the dynamics through which innovative individuals and teams recognize opportunity and decide to take action to create, finance, grow, staff, lead, motivate, and sustain their new ventures to create wealth and to enrich the world.

Student Learning Goals

• Develop the ability to recognize and identify entrepreneurial opportunities.
• Develop effective business concepts that can be tested using the diagnostic tools presented in the courses in the specialization.
• Demonstrate analytical and critical thinking skills through the process of completing a written feasibility analysis for a new venture or brand extension of an existing company, franchise or family firm.
• Develop oral communication skills that allow students to effectively present their business plans, job interests, or career goals to insure individual success.
• Develop a clearer understanding and commitment to student's personal values and ethics needed to be successful in their chosen careers after their graduation from Rowan University.

brochure.pdf