B.S. Marketing Program

The Marketing Department awards a Bachelor of Science Degree in Marketing.

The marketing program focuses on strategic, as well as tactical, marketing concepts; it integrates the classical "Four P's" approach throughout its courses product, price, promotion, place). Offerings stress the use of modern techniques to analyze and develop solutions to a wide variety of marketing opportunities and constraints.

Requirements

General Education 52-54 s.h.
The specific general education requirements for this program are the same as for all
College of Business students.

Major Area Requirements
Business Core 27 s.h.
ACC03.210 Principles of Accounting I
ACC03.211 Principles of Accounting II
MGT98.242 Legal Environment of Business
MKT09.200 Principles of Marketing
MGT06.305 Operations Management
FIN04.300 Principles of Finance
MGT06.300 Organizational Behavior
MIS02.334 Management Information Systems
MGT06.402 Business Policy

Marketing Major 33 s.h.
Required:
MKT09.376 Consumer Behavior
MKT09.384 Research Methods in Marketing (WI)
MKT09.379 International Marketing (M/G)
MKT09.403 Strategic Marketing Management

Electives: Elective courses are generally offered only once an academic year.
Select 15 s.h. from the following list:
MKT09.305 Internet Marketing
MKT09.315 Personal Selling
MKT09.330 Marketing Channels
MKT09.350 Management of Advertising and Promotion
MKT09.360 Services Marketing
MKT09.372 Retailing
MKT09.378 Product, Price & New Venture
MKT09.375 Business Logistics
MKT09.382 Sales Force Management
MKT09.390 Selected Topics in Marketing
MKT09.391 Business to Business Marketing
MKT09.405 Management Communications and Public Relations
MKT09.411 Supervised Internship in Marketing

Business Elective: 6 s.h.
The Business electives can be any two courses from the following list:
Any non-required 300 or 400 level course offered by the
Marketing, Management/MIS, or Accounting/Finance departments except any internship course
offered by any other department.

Free Electives 6-8 s.h.

Total Credits for Program 120 s.h.