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Marketing & Business Information Systems

Rowan University

Bachelor of Science Degree in Marketing

The Rohrer College of Business has been offering a Bachelor of Science Degree in Marketing since the fall of 2007. There are only a few institutions in the state of New Jersey that offer stand-alone majors in Marketing. Those institutions include Rider University, Rutgers University, and Rowan University.

Assessment Implementation Matrix


Learning Goals Learning Objectives
Students will exhibit an understanding of how marketing strategy is related to corporate strategy

Demonstrate an ability to discuss the use of marketing strategy as part of an overall strategic plan

Methods
1. Examinations
2. Case studies
3. Homework Assessments

 

Demonstrate competence in recognizing global growth opportunities in consumer and organizational markets

Methods
1. Examination
2. Case Studies
3. Homework Assignments

Demonstrate competence in selecting and applying market strategies

Methods
1. Examination
2. Homework assignments

Students will exhibit an understanding of the common marketing functions and their impact on organizational success

Demonstrate an understanding of customer behavior (consumers and organizations)

Methods
1. Examination
2. Case studies
3. Homework Assignments

 

Demonstrate an understanding of the concepts, principles, and philosophies of the marketing discipline and have experience in applying them to marketing problems.

Methods
1. Examination
2. Case Studies
3. Homework Assignments

Demonstrate an understanding of the differences between consumer and organization markets

Methods
1. Examination
2. Case Studies
3. Homework Assignments

Students will exhibit competence in conducting and using market research in the solution of marketing problems

Demonstrate competence in the development of a market research plan for the purpose of identifying and answering specific marketing questions

Methods
1. Homework assignments
2. Case studies
3. Examination
4. Project Based Learning (real client)

 

Demonstrate competence in the implementation of a research plan

Methods
1. Examination
2. Case studies
3. Project Based Learning (real client)
4. Homework Assignments

Demonstrate competence in using the results of market research to recommend appropriate marketing strategies to address specific marketing problems

Methods
1. Project Based Learning (real clients)
2. Case Studies
3. Class Presentations
4. Homework Assignments

 

Program Structure: Marketing Program Requirements

I. General Education (51-53 s.h.)

  • Communications (6-7 s.h.)
  • Math & Science (13 s.h.)
  • Social and Behavioral Science (9 s.h.)
  • History/Humanities/Language (6 s.h.)

Non-Program Electives (17-18 s.h.)

  • Additional course work from departments outside of the Rohrer College of Business summing to a total of 52 semester hours of General Education.
  • Students must fulfill additional Rowan Experience requirements for courses identified as Writing Intensive (WI), Laboratory Science (LAB), Multi-Cultural/Global (MC/G), Literature (LIT), Rowan Seminar (RS), Public Speaking (PS), and Artistic and Creative Experience (ACE). These courses typically fall under general education or non-program electives.

II. Free Electives (7-9 s.h.)

III. Major Requirements (60 s.h.)

Business Core Requirements (27 s.h.)

  • MKT09.200 - Principles of Marketing (3 s.h.)
  • ACC 03.210 - Principles of Accounting I (3 s.h.)
  • ACC 03.211 - Principles of Accounting II (3 s.h.)
  • MGT06.242 - Legal Environment of Business (3 s.h.)
  • MGT 06.300 - Organizational Behavior (3 s.h.)
  • MGT 02.334 - Management Information Systems (3 s.h.)
  • FIN 04.300 - Principles of Finance (3 s.h.)
  • MGT 06.305 - Operations Management (3 s.h.)
  • MGT 06.402 - Business Policy(3 s.h.)

Required Courses in Marketing (12 s.h.)

  • MKT 09.376 - Consumer Behavior (3 s.h.)
  • MKT 09.384 - Research Methods in Marketing--WI (3 s.h.)
  • MKT 09.379 - International Marketing—MC/G (3 s.h.)
  • MKT 09.403 - Strategic Marketing Management (3 s.h.)

Electives in Marketing (15 s.h.)

Students select five courses from the following list:

  • MKT 09.305 - Internet Marketing (3 s.h.)
  • MKT 09.386 - Marketing Plan
  • MKT 09.315 - Personal Selling (3 s.h.)
  • MKT 09.330 - Marketing Channels (3 s.h.)
  • MKT 09.350 - Management of Advertising and Promotion (3 s.h.)
  • MKT 09.360 - Services Marketing (3 s.h.)
  • MKT 09.372 - Retailing (3 s.h.)
  • MKT 09.378 - Product, Price, and New Venture Management (3 s.h.)
  • MKT 09.375 - Business Logistics (3 s.h.)
  • MKT 09.382 - Sales Force Management (3 s.h.)
  • MKT 09.390 - Selected Topics in Marketing (3 s.h.)
  • MKT 09.391 - Business-to-Business Marketing (3 s.h.)
  • MKT 09.405 - Management of Communications and Public Relations (3 s.h.)
  • MKT 09.411 - Supervised Internship in Marketing (3 s.h.)

Marketing or Business Electives (6 s.h.)

  • Any two 300 or 400-Level courses in Marketing or Business may be taken
  • Any Rowan Seminar Offered by the Rohrer College of Business or their equivalents, and internships other than the Supervised Internship in Marketing

IV. Total Credits in Program (120-122 s.h.)