Marketing & Business Information Systems
Bachelor of Science Degree in Marketing
The Rohrer College of Business has been offering a Bachelor of Science Degree in Marketing since the fall of 2007. There are only a few institutions in the state of New Jersey that offer stand-alone majors in Marketing. Those institutions include Rider University, Rutgers University, and Rowan University.
Program Goals
The mission of the marketing program is to prepare students for marketing careers in a rapidly changing business, social, and political environment. The primary goal of this program is to provide students with a full understanding of the functions of business organizations and prepare them to be strong contributors to the marketing function of their organizations/ employers.
Program Objectives
The specific student learning objectives for our students are:
- To provide students with the concepts, principles and broad range of activities performed in the marketing of goods and services to the ultimate consumer and industrial user.
- To help students understand why consumers behave as they do when making decisions regarding the purchase of products and services.
- To provide the analytical tools and skills needed to develop marketing plans.
- To help students identify marketing problems and develop appropriate solutions by collecting, analyzing, and interpreting data.
- To help students understand the dynamics of international marketing and the strategies for penetrating these markets.
Program Structure: Marketing Program Requirements
I. General Education (52s.h.)
- Communications (6-7 s.h.)
- Math & Science (13 s.h.)
- Social and Behavioral Science (9 s.h.)
- History/Humanities/Language (6 s.h.)
Non-Program Electives
- Additional course work from departments outside of the Rohrer College of Business summing to a total of 52 semester hours of General Education.
- Students must fulfill additional Rowan Experience requirements for courses identified as Writing Intensive (WI), Laboratory Science (LAB), Multi-Cultural/Global (MC/G), Literature (LIT), Rowan Seminar (RS), Public Speaking (PS), and Artistic and Creative Experience (ACE). These courses typically fall under general education or non-program electives.
II. Free Electives (9 s.h.)
III. Major Requirements (60 s.h.)
Business Core Requirements (27 s.h.)
- MKT09.200 - Principles of Marketing (3 s.h.)
- ACC 03.210 - Principles of Accounting I (3 s.h.)
- ACC 03.211 - Principles of Accounting II (3 s.h.)
- MGT06.242 - Legal Environment of Business (3 s.h.)
- MGT 06.300 - Organizational Behavior (3 s.h.)
- MGT 02.334 - Management Information Systems (3 s.h.)
- FIN 04.300 - Principles of Finance (3 s.h.)
- MGT 06.305 - Operations Management (3 s.h.)
- MGT 06.402 - Business Policy(3 s.h.)
Required Courses in Marketing (12 s.h.)
- MKT 09.376 - Consumer Behavior (3 s.h.)
- MKT 09.384 - Research Methods in Marketing--WI (3 s.h.)
- MKT 09.379 - International Marketing—MC/G (3 s.h.)
- MKT 09.403 - Strategic Marketing Management (3 s.h.)
Electives in Marketing (15 s.h.)
Students select five courses from the following list:
- MKT 09.305 - Internet Marketing (3 s.h.)
- MKT 09.386 - Marketing Plan
- MKT 09.315 - Personal Selling (3 s.h.)
- MKT 09.330 - Marketing Channels (3 s.h.)
- MKT 09.350 - Management of Advertising and Promotion (3 s.h.)
- MKT 09.360 - Services Marketing (3 s.h.)
- MKT 09.372 - Retailing (3 s.h.)
- MKT 09.378 - Product, Price, and New Venture Management (3 s.h.)
- MKT 09.375 - Business Logistics (3 s.h.)
- MKT 09.382 - Sales Force Management (3 s.h.)
- MKT 09.390 - Selected Topics in Marketing (3 s.h.)
- MKT 09.391 - Business-to-Business Marketing (3 s.h.)
- MKT 09.405 - Management of Communications and Public Relations (3 s.h.)
- MKT 09.411 - Supervised Internship in Marketing (3 s.h.)
Marketing or Business Electives (6 s.h.)
- Any two Rohrer College of Business 300-Level courses excluding all non-Marketing Supervised Internships
- Any Rowan Seminar Offered by the Rohrer College of Business or their equivalents
IV. Total Credits in Program (120-122 s.h.)
