Marketing & Business Information Systems
Minor in Marketing
The Minor in Marketing parallels the undergraduate major program with many of the same required courses. The primary difference between the Marketing Major and Minor is the total number of semester hours required and a different capstone course. The capstone experience for the minor is The Marketing Plan which focuses on the components of market planning rather than the integration of a broader wealth of information and training as is currently required in the capstone course required of marketing majors. The addition of one elective course from the list of currently offered elective courses allows students some flexibility and customization when students develop their program of study for the minor.
- To provide non-marketing majors with the opportunity to understand the marketing function in modern profit and not-or-profit organizations
- To provide students with a specific understanding of the marketing function in modern organizations
- To understand the differences between domestic and international marketing strategy
- To understand the fundamentals of consumer behavior
- To understand and engage in basic market research employing available decision support systems
- To learn how to develop effective market plans
Program Requirements (Prerequisites are in parentheses):
- MKT 09.200 - Principles of Marketing - 3 s.h.
- STAT 02.260 - Statistics 1 - 3 s.h.
- MKT 09.376 - Consumer Behavior (MKT 09.200) - 3 s.h.
- MKT 09.379 - International Marketing (MKT 09.200) - 3.0 semester hours
- MKT 09.384 - Research Methods in Marketing (MKT 09.200, STAT 02.260) - 3.0 semester hours
- Any 300- or 400-level Marketing Elective - (MKT 09.200) - 3 s.h.
- MKT 09.3XX - The Marketing Plan (MKT 09.200 and 6.0 s.h. of upper division Marketing Courses) - 3 s.h.
Total Semester Hours for Minor in Marketing - 21 s.h.
Admission to the program:
A total of 12 completed or in-process semester hours and GPA or 2.5 are required prior to admission. Applications for the minor can be completed in the office of the Department of Marketing and Business Information Systems, Bunce Hall 208.