Faculty Scholarship 1994 - Present

Creating a Franchising Course: Expanding Alternative Entrepreneurial Pathways

Franchising is pervasive in our economy. The practice spans virtually every retail and wholesale product category. The logic of this business segment is that franchising is one of the development models that minimize risk for the ?small business? focused individual. This option is often a first step into business ownership for inexperienced owners. In addition, the applicability, opportunities, challenges and implementation of the franchising model for growing and expanding existing businesses is an equally important aspect. Faculty in colleges and universities often do not have the full exposure or skill set to effectively conceptualize coursework in this area. This pedagogy course workshop opportunity, provides a primer for faculty development and leadership in creating full courses or robust modules for their individual college or university in the specialty area of Franchising.