Faculty Scholarship 1994 - Present

Assessing Teach Effectiveness: Using Focus Groups to Impr the Teaching/Learning Proc in Finance

Accreditation of business schools by the AACSB - The International Association for Management Education, requires demonstration that schools have developed and implemented a plan to continously improve the quality of instruction. This paper describes how focus groups were used at a regional university to identify areas for change that would enhance the teaching/learning process in Principles of Finance. Included is a description of the process for using focus groups, the changes that were made in the course and a report of the changes in the students' evaluation of the course as measured using the Educational Testing Service's SIR II evaluation forms. The results indicate improvement in all of the areas evaluated by the students, with particulary high levels of improvement in "Course Organization and Planning" and "Faculty/Student Interaction." The methodology described in this paper may be useful for improving the teaching/learning process in other courses at schools of business seeking accreditation or re-accreditation. By eliciting specific student ideas for change, instructors can focus directly on achieving improvement.