Faculty Scholarship 1994 - Present

Leveraging E-Commerce Platforms for Business Plan Competitions: Linking Pedagogy and Practice

This study aims to understand the transition of university-based business plan competitions to the use of electronic media and E-commerce platforms. Competitions depend upon the use of screening processes that engage entrants and link reviewers across the nation and globe. This study analyzes the varieties of E-commerce tools that are deployed to enhance the discovery and assessment of proposed new ventures. The study finds that while such tools are believed to reduce transaction costs for sponsoring organizations, reviewers, and potential investors, they also limit flexibility. The transition from a low-technology/ high-touch interactive pedagogical process to an E-commerce platform affords a means to monetize professional entrepreneurship education. This paper provides a descriptive assessment of business plan competition platforms and electronic tools.