Faculty Scholarship 1994 - Present

Impact of Cost Position, Differentiation & Int'l Diivers on Risk, Returrn, & Growth: Exp Study of Jap Firms

In a study of Japanese firms, business strategies based on a low cost position results in higher returns, lower risk, and greater sales growth. Differentiation strategies do not appear to have an impact and may even lower profitability. Corporate-level strategies, such as international diversification, do not influence returns or risk but do have a positive association with sales growth.