Faculty Scholarship 1994 - Present

The Role of Managerial Perceptions of Country of Image Abroad in Export Decisions

The main objective of this paper is to determine how managers' evaluation of their country's image abroad affects their export decisions. The study examines the managerial perceptions from two main points; 1) how firms see themselves in terms of their country's image abroad, and 2) how firms feel foreign customers see them. The results indicate that firms' positive view of their home country image is negatively related to their export decisions. An ethnocentric argument along with a few policy implications are discussed in the paper.