Faculty Scholarship 1994 - Present
The Role of Technology in Gaining and Sustaining Competitive Advantage
Most contemporary business organizations exist within a highly competitive environment. This environment presents numerous external opportunities and threats that must be identified and embraced if the organization is to attain success and accomplish its mission. The successful contemporary organization must also engage in a process of introspection to identify its strengths and weaknesses. Successful strategic management requires that the organization build on its internal strengths while minimizing its weaknesses, as it pursues environmental opportunities and avoids environmental threats. The processes involved in assessing organizational strengths and weaknesses, in light of environmnetal opportunities and threats, are crucial as the contemporary organization seeks to manage in proactive, rather than reactive, manner. The fundamental understandings gained through these activities become integral to the contemporary organization's pursuit of gaining and sustaining competitive advantage.