Faculty Scholarship 1994 - Present

A Conceptual Application of TQM to a Successful Strategic Market Planning in the Telecommunications Industry

This paper is to identify a theoretical foundation of the TQM application to successful strategic market planning in the high-tech industry. Our findings indicate that TQM is integral to successful strategic market planning. In fact, a successful utilization of TQM tools is essential to increasing the productivity and performance of the business organization that in turn is manifested in today's extremely fierce customer satisfaction driven world.