Faculty Scholarship 1994 - Present

Diversification and Performance Measurement Problems: An International Investigation

The importance of performance in the strategy literature is widely accepted among scholars and practitioners. However, the proxies for performance and diversification that have been employed in past strategy research has not been unanimously agreed upon. Given the current state of confusion that exists with regard to the topic of diversification, performance and its relationship within an international context, the present paper seeks to add to this body of knowledge and help resolved some discrepancies. Keywords: Diversification, Firm Performance, International Diversification