Faculty Scholarship 1994 - Present

Assessing the Impact of Export Performance: A Critical Analysis of its Effect on Diversification

Corporate diversification has been a widely studied topic within the strategic management literature (Dess, Gupta, Hennart, & Hill, 1995). However, little consensus exist concerning how diversification affects an organization. In an attempt to contribute to the extant literature on diversification, the present study will approach diversification from a different perspective; one that applies the theory of exportation to diversification. While the importance and usefulness of the theory of exportation has been widely recognized by marketing scholars (Katsikeas, Leonidou, & Morgan, 2000), it has been virtually ignored within the expansive body of the strategy literature. In an attempt to contribute to the understanding of firm diversification this research presents the results of a study that addresses exportation and diversification.