Faculty Scholarship 1994 - Present

Richard Parker





Consumer Preference for Bulk Purchasing: Evidence from Exploratory Surveys International Journal on GSTF Business Review 2011 Journal
Who are the time-sensitive consumers? International Academy of Business Disciplines 2010 Presentation
Profiling The Store-Loyal Consumer GBDI International Conference 2008 Conference Proceeding
Libraries in Transition to a Marketing Orientation: Are Librarians' Attitudes a Barrier? International Journal of Nonprofit and Voluntary Sector Marketing 2007 Journal
Profiling The Information-Searching Consumer: Evidence From Exploratory Cross-National Surveys Academy of Business Administration 2007 International Conference 2007 Conference Proceeding
Profiling the Style-Conscious Consumer: Evidence from Exploratory Cross-National Surveys Western Decision Sciences Institute 2006 Conference Proceeding
Profiling the Do-It-Yourself Consumer: Evidence from Exploratory Cross-National Surveys Global Business and Technology Association 2005 Conference Proceeding
Cross-Cultural Aspects of Complaining - Findings from Exploratory Surveys Advances in Global Management Development 2004 Journal
What do Librarians think about Marketing? A Survey of Public Librarians' Attitudes toward the Marketing of Library Services Library Quarterly 2004 Journal
Cross-Cultural Aspects of Buying Anxiety: Findings from Exploratory Surveys Business Research Yearbook 2003 Journal
Some Cross-Cultural Consumer Orientations Related to Dinner Choices: Findings from an Expl Study Business Research Yearbook 2002 Journal
Review of E. Applegate: Personalities & Products: A Historical Perspective on Advertising in America Journal of the Academy of Marketing Science 2001 Other
Buying Anxiety: The Dark Side of Shopping Business & Economics Society International 2001 Conference Proceeding
Problems in the Marketing of Spectator Sports: The Case of Horseracing Mid-Atlantic Journal of Business 2000 Journal
CrossNational and Gender Influences on Consumer Orientations Academy of Business Administration 1999 Conference Proceeding
An Action Based Theory of Persuasion in Marketing Journal of Marketing Theory & Practice 1999 Journal
Age, Gender and Country of Residence as Influences on Consumer Buying Behavior Academy of Business Administration 1999 Conference Proceeding
Review of Croft: Managing a Public Relations Firm for Growth and Profit Journal of the Academy of Marketing Science 1998 Other
Consumer Receptivity to Sales Promotions: The Influence of Personality and Cost Perceptions Academy of Business Administration 1997 Conference Proceeding
Consumer Responsiveness to Direct Marketing Institute of Business Administration & Technology 1997 Conference Proceeding
The Consumer as an Active Member of the Channel: Implications for Relationship Marketing Journal of Marketing Theory & Practice 1997 Journal
Convergence/Divergence in Cons Orientations: Findings from Expl Study of US and Sing Consumers Enhancing Knowledge Development in Marketing 1995 Conference Proceeding
Satisfaction Work in an Emergency Situation: The Case of the Philadelphia 911 Calls Journal of Consumer Satisfaction/ Dissatisfaction and Complaining Behavior 1995 Journal
Cross-Cultural Comp of Source & Brand Choice as Function of Cons Price/Non-Price Cost Sensitivities Asia-Pacific Advances in Consumer Research 1994 Conference Proceeding
Relationships Between Cost-Orientations & Retail Patronage Preferences: ExplCross-Cult Investigation Retailing: Theories and Practices for Today and Tomorrow 1994 Conference Proceeding
Segmenting Samples Marketing Research 1994 Journal
Some Personality Traits Associated with Consumption Orientations Marketing Science: Theory and Practice 1994 Conference Proceeding