Faculty Scholarship 1994 - Present

Berrin Dosoglu-Guner

PUBLICATION NAME

PUBLICATION SOURCE

YEAR OF PUBLICATION

TYPE OF PUBLICATION

The Effectiveness of Sponsorship of an International Event in Consumer Response in Foreign Markets Academy of International Business 2011 Presentation
Training and Development of Employees in Talent Management Process: A Case Study in Turkey International Management Development Association 2011 Presentation
Ambush Marketing or Unofficial Sponsorship-FIFA World Cup 2010 Practices Advances in Global Management 2010 Journal
The Impact of Industry Characteristics on Export Performance: A Three Country Study International Journal of Business and Economics 2010 Journal
R&D Intensity, Export Activity, and Firm Performance:A Comparative Study of American and Chinese Firms Advances in Global Management 2009 Journal
An Examination of the Effects of Family Training on Expatriate Marketing Managers' Performance Academy of Marketing Science, 2009 World Marketing Congress 2009 Conference Proceeding
The Impact of Industry Characteristics on Export Performance: A Three Country Study of Manufacturing Firms Sixteenth World Business Congress 2007 Presentation
Strategic Orientation and Export Performance: A Three-Country Study of Manufacturing Firms Journal of Transnational Management 2007 Journal
Organizational Culture as a Discriminating Variable of Export Activities: Some Preliminary Findings International Journal of Commerece and Management 2007 Journal
Cultural Training: An Analysis of the Effects of Sales Manager and Family Training on Job Performance in a Foreign Assignment Academy of Marketing Science: The 13th Biennial World Marketing Congress 2007 Presentation
Organizational and Managerial Characteristics as Antecedents of Export Performance: A Behavioral Approach Business Research Yearbook 2007 Journal
Strategic Orientation and Export Performance of Firms: A Study of American, Japanese and German Companies in the Manufacturing Sector (best paper award) Advances in Global Management Deveopment 2006 Journal
Global Training of Expatriates: The Case of Foreign Banks Operating in Turkey Advances in Global Management Development 2005 Journal
E-Marketing in Emerging Markets: A study of Turkish Consumers Advances in Global Management Development 2004 Journal
Organizational and Managerial Characteristics as Antecedents of Expert Performance: A Behavioral Approach (poster session) Academy of International Business 2004 Other
Developing Effective Growth Strategies by Linking Business Climate and the Formation of Strategic Alliances World Business Congress 2002 Conference Proceeding
The Relationship Between Industry Factors and the Export Intention of Firms Business Research Yearbook 2002 Journal
Can Organizational Behavior Explain the Export Intention of Firms? International Business Review 2001 Journal
The Effects of Managerial and Organizational Behavior on the Export Intention of Firms: An Integrated Approach American Marketing Association 2001 Presentation
The Role of Managerial Perceptions of Country of Image Abroad in Export Decisions World Business Congress 2001 Conference Proceeding
Corporate Strategy and Performance Relationships in Exporting Firms Business Research Yearbook 2000 Journal
How do Exporters and Non-Exporters View their Country of Origin Image Abroad? Marketing Management Journal 2000 Journal
An Exploratory Study of the Export Intention of Firms: The Relevance of Organizational Culture Journal of Global Marketing 1999 Journal
Channels of Distribution in Developing Countries: Past and Emerging Issues World Business Congress 1999 Conference Proceeding
Are Exporters and Non-Exporters Different? An Organizational Culture Perspective" American Marketing Association 1998 Conference Proceeding
Culture's Impact on Product Acceptance: Key Interfaces Between Involvement and Adoption Oneri 1997 Journal
Organizational Culture and Export Performance: Evidence from the Manufacturing Industry Southern Marketing Association 1997 Conference Proceeding
A Comparative Anal. of the Diff. In Power and Conflict Issues Bet. Dom. And Int'l Distribution Channels Journal of Marketing Channels 1996 Journal
Some Research Proposition on TV Advertising and Child Socialization: An Appl. Of Hofstede's Study Academy of International Business 1996 Conference Proceeding