College of Communication & Creative Arts - Public Relations & Advertising
The School Public Relations Certificate of Graduate Study provides school leaders and others with an interest in education an overview of issues in school public relations programming. It offers a specific focus on the essential components of school public relations practice. This certificate's sequence sheet is here.
The Certificate of Graduate Study in Integrated Marketing Communication and New Media provides insight into how company efforts to offer greater accountability from their marketing efforts has intensified, how new media have proliferated and the costs of competition. The result of these variables has created a growing movement toward integrating all messages created by each company to achieve consistency, a process known as Integrated Marketing Communication. This certificate's sequence sheet is here.
(Note: Students must apply for admission to a certificate program through the College of Graduate and Continuing Education before taking any courses related to the certificate program.)