College of Communication & Creative Arts - Public Relations & Advertising
Faculty/Student Work
Student Research Tracks Traditional and Evolving PR Practices
Research by recent graduates of Rowan’s M.A. in P.R. program has investigated new trends and issues in traditional PR practices as well as the increasing importance of interactive and social media. Some recent student theses include:
Dr. Suzanne FitzGerald, Thesis Advisor
Michele L. Cash: Social Media Influence on Evolving Heath Care Marketing Communication
Emel F. Crawford: Engaged or Just "Friends": Using Social Media for Civic Engagement or Impression Management Through Group Affiliations
Salita L. Demary: Alerting the Public During Food Product Recalls: Social Media's Impact on Organizational Reputation
Catherine E. Girone: Using Public Relations Techniques to Market Organic Food: Understanding Consumer Buying Behavior
Rachel E. Graeff: Public Relations "Tech"niques: Vocational School Recruitment
Melissa C. Novak: Consumer Perception of the Efficacy of Social Media Branding by Non-Profit and For-Profit Organizations
Dr. Joseph Basso, Thesis Advisor
Julian Gibson: A Comparative Analysis of the Efficacy of NASA’s Media Relations Strategies
Rose Howerter: Social Media and Non-Profit Organizations
Sylwia Majewski: Influence of Social Media Networks on Corporate Communication Strategies
Chris Nelson: Is Diesel A Dirty Word? Examining the Communication and Public Relations Challenges Faced by Auto Manufacturers Who Want to Introduce Small Diesel Engines to the American Market
To learn more about Rowan’s graduate program in public relations click here.
