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College of Communication & Creative Arts - New Media Concentration

New Media Concentration

The Concentration in New Media allows students with an interest in new media to receive advanced and specialized education for critical analysis, skill development and application. The concentration defines new media as evolving media that focuses on interactive and digital technology, often disseminated through non-traditional, social networks.

Advances in media technology have revolutionized the role of practitioners and theorists of communication.  News media have gravitated to online, interactive formats; public relations is often transacted among emerging social media; communication scholars examine online interaction as a driving force in communication behaviors, processes and messages; radio, television and film has migrated to platforms where editing is performed on  computers; and writers of all genres are finding their markets are increasingly interactive.  While interactivity is woven into the structure of all majors in the CCCA, students benefit from a concentration specifically designed for those whose goals include a focus on new, evolving media, or who wish to bring additional new media expertise to their careers in communication.

The concentration is open to all students who are enrolled in a major housed within the CCCA. Students whose majors are housed outside of the CCCA can be eligible to enroll in the program with the permission of the New Media Concentration Coordinator. Most courses that are part of the program are housed in the CCCA, although the concentration incorporates relevant coursework from other departments.

Objectives of the Program

•       To give students expertise in new media from applied, critical, social and theoretical perspectives.
•       To provide expertise from a technical and societal standpoint;
•       To expose students to thoughtful consideration of  the ethical implications of new media
•       To help students understand the business and political economic fundamentals of new media
•       To aid students in seeking jobs or other opportunities (such as graduate school) in their selected career path.

Students are required to take 18 credits (six courses) for the Concentration. For a listing of these courses, click <here>.

Contact & Advising Information:
Maria A. Simone
simone@rowan.edu
(856) 256-4500, ext. 3155
New Media Concentration Coordinator