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College of Communication & Creative Arts - Public Relations & Advertising

Rowan University

Public Relations & Advertising Faculty

Full-time Faculty

Suzanne Sparks FitzGerald, Ph.D.; APR; Fellow PRSA
Professor and Chair
B.A. Eastern University
M.S. Drexel University
Ph.D. Temple University

Dr. FitzGerald is Chair of the Public Relations and Advertising Department. She has more than a decade of experience in corporate and marketing communications. Dr. FitzGerald serves as accreditation chair for the Philadelphia Chapter of PRSA.
Dr. FitzGerald’s research interests include credibility of PR and advertising and PR education.

Joseph N. Basso, Ph.D.; APR
Associate Professor
B.A. Rowan University
M.A. Rowan University
Ph.D. Texas A&M
J.D. Widener University

Dr. Basso, an attorney, also practices as a consultant in the areas of business writing and organizational planning. He is co-author of The Writer's Toolbox.
Dr. Basso’s research interests include media law, corporate training and business writing.

Kristine C. Johnson, Ph.D.
Assistant Professor

B.S. University of Texas
M.S. Texas Christian University
Ph.D. Florida State University

Dr. Johnson teaches courses in marketing communication and advertising including Integrated Marketing Communication and Introduction to Advertising. She has also taught Hispanic Marketing Communication and Global Communication. Dr. Johnson has industry experience in advertising and a background in radio broadcasting.
Her research focuses on consumer behavior, especially in relation to online media. Her work has been published in The Journal of Radio and Audio Media and she has presented at multiple academic conferences.

Bokyung Kim, Ph.D.
Assistant Professor

B.A. Handong Global University
M.A. Michigan State University
Ph.D. University of Missouri

Dr. Kim’s public relations scholarship has been resulted in 16 peer-reviewed conference papers, including a top paper award at the Public Relations Society of America’s (PRSA) Health Academy Conference. Her most-recent publication appears in the Journalism & Mass Communication Quarterly and Cyberpsychology, Behavior, and Social Networking. She also serves as a peer reviewer for submitted articles to the Korean American Communication Association Division at the annual National Communication Association convention.

Dr. Kim’s research interests include strategic conflict management, organizational transparency, and social media effects research.

Edward H. Moore, APR
B.A. Rowan University
M.A. Rowan University

Professor Moore has more than 20 years of experience as a communications executive and educator. His most-recent books include: The School and Community Relations (Allyn Bacon), School-PR Research Primer (NSPRA), Mastering E-Newsletters (NSPRA), and School Public Relations for Student Success (Corwin).
Professor Moore’s research interests include educational public relations and technology in PR and advertising.

Alison Novak, Ph.D.
Assistant Professor
B.A., Marist College
Ph.D., Drexel University

Dr. Novak teaches courses in public relations including Public Opinion, Introduction to Public Relations and Advertising Research, and Basic Public Relations Writing. Before attending Drexel University, she worked in media relations in the Hudson Fulton Champlain Quadricentennial Commission under Governor Paterson in New York. Her scholarship includes looking at public engagement in political campaigns. She has presented over 20 peer-reviewed conference papers and published in journals such as Review of Communication. She is the editor of Defining Identity and the Changing Scope of Culture in the Digital Age and the author of Media, Millennials, and Politics.

Sun-Young Park, Ph.D.

Assistant Professor

B.A. Sogang University

M.A. University of Texas

Ph.D. University of Florida

Dr. Park teaches courses including Advertising Strategies, Public Relations and Advertising Research, and Integrated Marketing Communication. Before joining academia, she worked as an account executive at Innocean Worldwide, an in-house advertising agency of Hyundai Kia Automotive Group. She won the 2012 American Academy of Advertising Doctoral Dissertation Award, and has presented 23 papers at national conferences and published articles in Journal of Advertising, Health Marketing Quarterly, Journal of Promotion Management, Health Information and Libraries Journal, and among others.
Dr. Park's research interests include the effectiveness of health communication campaigns and pro-social ad campaigns.

Asi Nia-Schoenstein, APR
B.A. Clark University
M.S. Boston University

Professor Nia-Schoenstein has 25 years of experience in international, corporate, and agency public relations. She has worked in various European and Middle Eastern countries.
Professor Nia-Schoenstein’s research interests include international public relations and advertising and cross-cultural communication.

Marilena Olguta Vilceanu, Ph.D.
Assistant Professor

B.A. University of Bucharest
M.A. University of Bucharest
Ph.D. Temple University

Dr. Vilceanu's teaching is informed by her international background and experience in communication and management in industry, political organizations, and higher education. Her research interests include semantic network analysis of advertising and media coverage of major issues in science and technology, and communication campaigns using fragmented media, as well as framing, international, and interpersonal communication.

Part-time Faculty

Gina Audio

B.A. Rowan University
M.A. Rowan University
M.A.Ed. University of Phoenix

Professor Audio has 20 years of experience in public relations in the for-profit and non-profit sectors in southern New Jersey. She’s currently conducting her doctoral research at the University of Phoenix.
Professor Audio’s research interests include cultural diversity, poverty and social problems.

Cristin Farney

B.A. Rowan University

M.A. Rowan University

Professor Farney teaches courses in both public relations and advertising. She has over a decade of experience in nonprofit public relations within healthcare and educational settings.

Professor Farney's research interests include educational public relations and fundraising communication strategies.

Louis F. Rodolico
B.S. Drexel University
M.A. Temple University

Professor Rodolico has over 25 years of experience in the communications industry including management positions in marketing, advertising, research, promotion, sales and public relations. Professor Rodolico’s focus is to tie his industry experience and academic background to the classroom in a creative and informative fashion.