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College of Communication & Creative Arts - Public Relations & Advertising

Rowan University

Faculty/Student Work

Student Research Tracks Traditional and Evolving PR Practices
Recent research projects by students in Rowan’s M.A. in P.R. program has investigated new trends and issues in traditional PR practices as well as the increasing importance of interactive and social media. Some current student projects include:

Dr. Suzanne FitzGerald, Advisor
Eric Henry: Evaluating public relations messages: a case study of Target’s Red Card

Kathryn Mabry: Engaging engineering students through social media: examining frequency and content of Facebook posts

Lee J. Middleberg: Influences on purchasing behaviors: the efficacy of visual depictions and key messages in wine and spirits advertisements

Jeanie Riebe: A value-base college choice: a three-stage analysis

Lee Grace Valigorsky : Effective public relations techniques in university sports crises: a case study of Duke University and The Pennsylvania State University

To learn more about Rowan’s graduate program in public relations click here.