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Public Relations & Advertising
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Public Relations & Advertising Faculty

Joseph N. BassoJoseph N. Basso
B.A. Rowan University
M.A. Rowan University
Ph.D.Texas A& M
J.D. Widener University

Dr. Basso teaches Introduction to Public Relations I and Advanced Public Relations Writing and Strategies.

Joe's research interests include media law, corporate training and business writing. He is currently working on a book called the Writer's Toolbox. An accredited member of the Public Relations Society of America, Basso also practices as a consultant in the areas of business writing and organizational planning.


Richard EarlRichard Earl
B.A. Rutgers University
M.Ed. Rutgers University

Professor Earl teaches Introduction to Public Relations, Advanced Public Relations, Introduction to Advertising, and Integrated Marketing Communication.

His research interests are marketing communication and publications. Professor Earl is a former journalist and is a publications specialist.

 


Suzanne Sparks FitzGerald, ChairSuzanne Sparks FitzGerald, Chair
B.A. Eastern University
M.S. Drexel University
Ph.D. Temple University

Dr. Sparks FitzGerald teaches Basic PR Writing, Case Studies in PR, Public Relations Planning, and PR Seminar (graduate). Dr. FitzGerald is the faculty advisor for the PRSSA (Public Relations Student Society Association) and is the department chair for Public Relations/ Advertising.

Her research interests include credibility of PR and advertising and PR education.


Anthony FulginitiAnthony Fulginiti
B.A. Laurel Hill College
M.A. Villanova University
M.A. Rowan University

Professor Fulginiti teaches Case Studies in PR and Public Relations Overview (graduate). He is also an APR fellow.

 

 


M. Larry LitwinM. Larry Litwin
B.A. Parsons College
M.A. Rowan University

Professor Litwin teaches Introduction to Advertising, Introduction to Public Relations, Basic PR Writing, and Advanced PR Writing. He earned his APR (Accreditation in Public Relations) from the Public Relations Society of America. In 2002, the Philadelphia chapter of PRSA named Litwin recipient of its "Public Relations Educator of the Year Award."

His research interests include how changing media affects public relations and crisis communication and the media.

Larry Litwin is the latest recipient of the National School Public Relations Association's Lifetime Professional Achievement Award, which "recognizes the many contributions of veteran NSPRA members who work tirelessly behind the scenes on behalf of education and improved communication between schools and community." Only a dozen PR professionals have been so recognized.


M. Larry LitwinEdward H. Moore, APR
B.A. Rowan University
M.A. Rowan University

Professor Moore teaches Public Relations & Advertising Research and Basic Public Relations Writing.

Professor Moore has served 25 years as a communications executive and counselor, as well as a journalist and educator. He’s worked with a wide variety of educational, corporate and non-profit organizations in the U.S., Canada, Europe and Asia.

Professor Moore's primary areas of work focus on educational public relations and the use of technology in PR and advertising. He is a co-author of the Allyn-Bacon textbook The School and Community Relations and author of Mastering E-Newsletters: How you and your schools can tap new technology to get the most from your e-communication efforts.


Leslie Jackson TurnerLeslie Jackson Turner
B.A., University of South Florida, Tampa, FL
M.S., Florida State University, Tallahassee, FL
Ph.D., Florida State University, Tallahassee, FL

Dr. Turner teaches all of the classes in the advertising sequence, depending on the semester.

Her research interests are concentrated in the effectiveness of major event sponsorships, the impact of viral marketing, and the consequences of advertising message “burnout.” Dr. Turner is active in the American Academy of Advertising, The European Advertising Academy, and AEJMC. She also encourages and manages student involvement in pro bono work for area non-profit organizations.


Charles VolpeCharles Volpe

Professor Volpe teaches Introduction to Advertising, Print Media Copywriting and Advertising Campaigns WI, Media Planning and Advertising Strategy.