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Public Relations & Advertising
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Public Relations & Advertising Faculty

Suzanne Sparks FitzGerald, ChairSuzanne Sparks FitzGerald, Department Chair
sparks@rowan.edu
856-256-4265

B.A. Eastern University
M.S. Drexel University
Ph.D. Temple University

Dr. Sparks FitzGerald teaches Basic PR Writing, Case Studies in PR, Public Relations Planning, and PR Seminar (graduate). Dr. FitzGerald is the faculty advisor for the PRSSA (Public Relations Student Society Association) and is the department chair for Public Relations/ Advertising.

Her research interests include credibility of PR and advertising and PR education.


Joseph N. BassoJoseph N. Basso
B.A. Rowan University
M.A. Rowan University
Ph.D.Texas A& M
J.D. Widener University

Dr. Basso teaches Introduction to Public Relations I and Advanced Public Relations Writing and Strategies.

Joe's research interests include media law, corporate training and business writing. He is currently working on a book called the Writer's Toolbox. An accredited member of the Public Relations Society of America, Basso also practices as a consultant in the areas of business writing and organizational planning.


Richard EarlRichard Earl
B.A. Rutgers University
M.Ed. Rutgers University

Professor Earl teaches Introduction to Public Relations, Advanced Public Relations, Introduction to Advertising, and Integrated Marketing Communication.

His research interests are marketing communication and publications. Professor Earl is a former journalist and is a publications specialist.

 


Anthony FulginitiAnthony Fulginiti
B.A. Laurel Hill College
M.A. Villanova University
M.A. Rowan University

Professor Fulginiti teaches Case Studies in PR and Public Relations Overview (graduate). He is also an APR fellow.

 

 


M. Larry LitwinM. Larry Litwin
B.A. Parsons College
M.A. Rowan University

Professor Litwin teaches Introduction to Advertising, Introduction to Public Relations, Basic PR Writing, and Advanced PR Writing. He earned his APR (Accreditation in Public Relations) from the Public Relations Society of America. In 2002, the Philadelphia chapter of PRSA named Litwin recipient of its "Public Relations Educator of the Year Award."

His research interests include how changing media affects public relations and crisis communication and the media.

Larry Litwin is the latest recipient of the National School Public Relations Association's Lifetime Professional Achievement Award, which "recognizes the many contributions of veteran NSPRA members who work tirelessly behind the scenes on behalf of education and improved communication between schools and community." Only a dozen PR professionals have been so recognized.


Charles VolpeMichael D. McNiven
B.A. Brigham Young University
M.A. Brigham Young University
Ph.D. University of Georgia

Dr. McNiven teaches advertising and marketing courses within the advertising sequence. His research interests focus on media consumption as well as the marketing and advertising of financial services. He worked previously in market research, marketing, and advertising sales for the Financial Times in New York. He is currently a co-advisor to the Ad Club.


M. Larry LitwinEdward H. Moore, APR
B.A. Rowan University
M.A. Rowan University

Professor Moore has served 25 years as a communications executive and counselor, as well as a journalist and educator. He has worked with a wide variety of educational, corporate and non-profit organizations in the U.S., Canada, Europe and Asia.

Professor Moore's work focuses on technology in PR and advertising and educational public relations. His most recent publications include the Allyn-Bacon textbook The School and Community Relations, 9th edition and the NSPRA books The School PR Research Primer and Mastering E-Newsletters.

He is an accredited member of the National School Public Relations Association and the Public Relations Society of America. He also serves on the Universal Accreditation Board.


Charles VolpeCharles Volpe

Professor Volpe teaches Introduction to Advertising, Print Media Copywriting and Advertising Campaigns WI, Media Planning and Advertising Strategy.