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College of Communication - Public Relations & Advertising

Rowan University

Spring 2010 M.A. in P.R. course offerings are here.

 

M.A. Sequence of Courses

M.A. in P.R. Course Requirements

PREREQUISITE
1. MAPR01.518 Publication Layout and Design 3 cr. (This course requirement can be waived if proficiency in design can be shown. Please see your advisor for details.)

 REQUIRED courses for M.A. in Public Relations 21 cr .
1. MAPR01.551 Public Relations Overview 3 cr. (Fall)
2. MAPR01.547 Techniques in Communication 3 cr. (Fall)
3. MAPR01.550 Introduction to Communication Research 3 cr. (Fall)
4. MAPR01.553 Graduate Case Studies in PR 1 cr. (Spring. Taken prior to Public Relations Planning)
5. MAPR01.544 Public Relations Planning 2 cr. (Spring. Taken after Graduate Case Studies)
6. MAPR01.620 Seminar in Public Relations 6 cr. (Two semesters, fall-spring sequence)
7. MAPR 01.561 Advanced Techniques in Communication 3 cr. (Spring)

ELECTIVE courses 12 cr.

Total credits: 33 (36 if Publication Layout is not waived.)

Suggested Electives
MAPR01.610 Internship in Public Relations 3 cr. (Recommended for all students.)
MAPR98.503 School Public Relations 3 cr. (Recommended for those interested educational PR or interested in earning School PR Certificate of Graduate Study. Required for those electing the School PR emphasis.)
MAPR06.515 Online Public Relations 3 cr.
MAPR 01.556 Organizational PR Management/Counseling 3 cr.

(NOTE: You can also earn a Certificate of Graduate Study in School Public Relations and/or Integrated Marketing Communications and New Media. Learn more here. See an advisor for details.)

Additional Requirements

PUBLIC AFFAIRS EMPHASIS
1. MAPR01559 Strategic Public Affairs (Required for Public Affairs Emphasis) 3 cr.

EDUCATIONAL PR EMPHASIS
1. MAPR98.503 School Public Relations 3 cr. (Required for Educational PR Emphasis)
2. FNDS21.502 Foundations of Education 3 cr. (Required for Educational PR Emphasis)
3. Graduate Psychology Course 3 cr. (Required for Educational PR Emphasis)

For additional information or questions about course planning, please contact:

Professor Edward H. Moore, mooree@rowan.edu
Dr. Suzanne Sparks FitzGerald, sparks@rowan.edu

NOTE: As always, consult your academic advisor regarding your course selections.

Course descriptions are here.