Advertising

Advertising

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If you love business, and the creativity that drives it, Rowan’s bachelor of arts in Advertising may be the major for you. The program is grounded in communication research and professional experience. It has produced successful advertising professionals for more than 30 years. The program enables students to develop an array of experience from copy writing to account and media planning, from integrated marketing communication to advertising campaigns. You will also be encouraged to take an internship to develop real-world connections and to further your career development. Through participation in student agencies like Ad Dynamics and PRaction and Rowan’s Ad Club (which is affiliated with the American Advertising Federation), you will engage directly with area professionals and build important connections.

Degree

College/Department

Admissions Level

Program Code

ba-advertsg

Careers

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Courses

Integrated Marketing Communication
Media Planning
Advertising Copywriting
Advertising Campaigns - Wi

Main

No

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