Marketing

Marketing

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As a Marketing major, you will be prepared for marketing careers in a rapidly changing business, social, and political environment. Our program will offer you a full understanding of the functions of business organizations and prepare you to contribute to all aspects of marketing. You will learn the application of “The Four Ps” – product, price, promotion and place –across different areas of marketing within a global and socially responsible framework. You will have the opportunity to gain real-world experience through supervised internships and class projects that focus on the development of marketing plans for South Jersey firms. Our award-winning chapter of the American Marketing Association will enable you to build leadership experience, organizational skills and your own professional network.

Notable Employers

Our graduates have found employment with organizations such as Toys R Us;  CVS Caremark;  Conde Nast Publications;  University of Pennsylvania;  Nestle;  Astra Zeneca;  Pepsi Co;  ARAMARK;  Stryker;  Philadelphia Orchestra;  Verizon Wireless;  Enterprise Holdings, Inc. and Target.

Degree

College/Department

Admissions Level

Program Code

bs-marketing

Careers

Employers

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Courses

Consumer Behavior
Strategic Marketing Management
Internet Marketing
Management Of Advertising And Promotion
Supply Chain Management And Logistics

Main

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