Alumni Spotlight

ROHRER COLLEGE OF BUSINESS

Alumni Spotlight

“The future is something which everyone reaches at the rate of sixty minutes an hour, whatever he does, whoever he is.” This well-known quote by author C.S. Lewis guides entrepreneurship graduate Jon J. Vogel in his approach to both business and life.

Vogel explains, “It seems that everybody gets caught up with reaching that ultimate goal. But when you take a step back, you realize everybody is headed in the same direction at the same speed - one step at a time. Consistency and persistence are what help you to reach that goal. You don’t need to see the whole staircase to take that first step. Just keep taking steps in the right direction and eventually you’ll end up where you want to be.”

With business and communications changing so rapidly over the past decade, Vogel recognized an opportunity in the market. So he sat down, absorbed all the marketing-specific knowledge he could, began dabbling in the field and became self-taught as he consulted on small projects for contacts who asked him for advice.

Then, just two years after commencement, the 2011 graduate opened his own full-service marketing agency, 215 Marketing, with his co-founder, Garrett Gillin, whom he met on his first day of classes in his MBA program. The agency now employs 15 people and offers internships to area undergraduates.

At 215 Marketing, Vogel most enjoys being able to produce measurable and tangible success for his clients through digital marketing and advertising. He also appreciates being able to create opportunities for employees to make a living, learn and grow.

As an entrepreneurship major, Vogel took his high-energy approach to life and fully immersed himself in extracurricular activities while at Rowan. He served as the Student Body President, Chief Financial Officer for the Student Government Association, helped new students acclimate to Rowan through his job as a member of Peer Referral and Orientation Staff (PROS), and founded a new fraternity, leading the group as president and treasurer. Vogel worked closely with Dean of Students Richard Jones and, to this day, considers him a mentor. Vogel also won the 2010-2011 Rowan University Outstanding Leader of the Year award.

“What separates Rowan from other schools is that there is more opportunity here,” Vogel says. “College is what you make of it. You can get a degree from any school, but at Rowan you can be a part of these wonderful extracurricular opportunities that teach you how to deal with people in real-life situations, harness your communication skills and give you experience in solving problems. That’s the Rowan difference.”

His classroom and extracurricular experience built the foundation for the success he enjoys at 215 Marketing today. “The concept of building—whether it be an organization or a marketing solution—brings me back to a state of pure joy,” Vogel says. “I’m doing what I was meant to do.”