Bachelor of Science in Marketing
Bachelor of Science in Marketing
Marketing is one of the most important functions in business that connects companies with their customers. It is a dynamic and exciting field that combines art with science. Developing a successful marketing strategy encompasses many tasks including marketing research, product or service design, branding, effective communication & promotional programs, pricing, and distributing products to customers.
The mission of the Marketing Program is to prepare students for marketing careers in a rapidly changing business, social, and political environment. The primary goal of this program is to provide students with a full understanding of the functions of business organizations and prepare them to be strong contributors to the marketing function of their organizations.
As a graduate of the Rohrer College of Business, we expect that you will not only be prepared for your first professional job but that you will also be able to continue to learn and develop in order to adapt to career and life changes. While a student at the Rohrer College of Business, you will have the opportunity to develop the skills necessary to succeed in an ever-changing world. Such that, experiential learning is emphasized early on and strengthened in the upper division classes through project based learning.
Marketing majors have the option to concentrate on one of six marketing tracks; Sales, Marketing Strategy, Marketing Communication, Marketing Channel, Digital Marketing, and International Marketing. These tracks provide students an opportunity to focus on specific areas within the marketing discipline and better prepare for a career. While pursuing a track is optional, it is highly recommended. Click here for information about the marketing tracks.
For full information about the Marketing degree refer to the marketing program requirements.
Students who study Marketing will have the opportunity to participate and network within the American Marketing Association. Our award winning chapter has numerous programs for professional development through professional speakers and industry series as well as networking opportunities.
The Marketing Internship course includes field experience in government, industry, or non-profit organizations. Trainees are given assignments that prepare them for productive employment upon graduation and in many cases, become employees of these firms. The learning process is monitored by a Marketing faculty member to ensure successful transition from the classroom to the career environment. These are just a few of the organizations that offer internships to Rohrer marketing students: Comcast-Spector, Enterprise Holdings, Mary Kay Cosmetics, Merrill Lynch, Philadelphia Phillies, Sony, Subaru of America Inc, TD Bank, and Target.
Career Opportunities and Outlook
A marketing degree offers students many career opportunities in advertising, marketing research, retailing, selling, event planning, purchasing, logistics, customer relations, public relations and strategic planning. The Department of Marketing and Business Information Systems prides itself with its achieving alumni. Our graduates demonstrate high achievement in a wide range of careers in both profit and non-profit organizations. These are just a few of the organizations that have hired our alumni: Abbott Laboratories, Accenture, ARAMARK, Astra Zeneca, Bently, Bristol-Myers Squibb, Coca Cola Enterprises, IBM, Lockheed Martin, Merill Lynch, New Jersey State Department of the Treasury, and WHYY.
According to the National Association of Colleges and Employers, the national salary average of a marketing graduate is $54,100.
For further information on marketing occupations, click here.
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Looking to Change Your Major to Marketing?
Click here for requirements to change your major.
Click here for the Change of Major Request Form.