Research Impact

ROHRER COLLEGE OF BUSINESS

Research Impact

Experienced and well-regarded businesspeople, our faculty are leaders in their respective fields and participate in the business world in a wide variety of ways. A few highlights of our faculty's areas of interest and recent projects include:

Accounting/Finance

Robert Scarpa, MBA
Scarpa has worked in various industries including Fortune 500 corporations, as well as small and mid-sized privately owned companies. He has held executive level positions such as controller, chief financial officer, and director of finance. His academic interests include corporate finance, personal finance, investments and manufacturing accounting.

Daniel Folkinshteyn, Ph.D.
Folkinshteyn's teaching interests include corporate finance, financial markets, behavioral finance and decision theory. His research interests include corporate debt, public debt markets, and investor behavior. He is also interested in alternative currencies, peer-to-peer economic transactions, and trust networks.

Management and Entrepreneurship

Kimble Byrd, J.D.
Byrd integrates entrepreneurship theory and practice into teaching and research as a scholar-practitioner. His research focuses on entrepreneurship and government regulation of business. The author of more than 40 publications, he has contributed his research to a range of diverse publications. Byrd provides early-stage venture advisory services and entrepreneurial consulting to emerging businesses.

Linda Ross, Ph.D.
Ross's interests include entrepreneurship and innovation, family business and small business. She is faculty advisor to Collegiate Entrepreneurs Organization (CEO) and the Elevator Pitch Contest. She has published research on collaborative learning, technology in higher education and business and business plan competitions.

Marketing and Business Information Systems

Berrin Guner, Ph.D.
Guner's research interests include global corporate social responsibility, export behavior, cross cultural consumer behavior and global training. She is a board member and a senior research fellow of the International Management Development Association and is the faculty advisor to the award winning Rowan chapter of the American Marketing Association.

Xia (Linda) Liu, Ph.D.
Liu’s research interests include digital marketing, marketing analytics and marketing strategy. In particular, she investigates how marketing professionals can take advantage of marketing analytics to generate customer insights and to improve business performance in this digital age.