Program Spotlight

COLLEGE OF PERFORMING ARTS
male student works on computer in recording studio

Program Spotlight

Spotlight: Music Industry

The times, they are a-changin’, according to Mathieu Gendreau, assistant professor and program director of the Music Industry major.

“The music business has changed. There are fewer jobs at major labels now. Today a lot of people work for themselves - they need to be entrepreneurs,” he says. A record producer and music composer himself, Gendreau created and launched the Music Industry program at Rowan in fall 2015.

“We are entering a new phase of the business,” Gendreau says.

The only music program at Rowan that does not require an audition for program admission, the Music Industry is designed for those who want to build a music career that focuses on technology or the business itself. The Music Technology specialization offers hands-on production experience in the recording studio, while Music Business focuses on management and marketing as practiced in the music industry. Students in one specialization can take courses from the other as electives. Both specializations incorporate 12 credits from the Rohrer College of Business, which can be used as part of a path to a BS/MBA. Students also take two internships designed to connect them with the industry and to give them invaluable real-world experience and networking opportunities. Students graduate with a Bachelor of Science in Music Industry from the music department.

“Today, Apple’s iTunes is the biggest music store in the world,” Gendreau says. “The music industry has gone through many disruptions, coming from the tech world, over the past decade. Now, marketing, promoting yourself, managing branding and sponsorships - these skills are all necessary to work in the industry today. People know they can’t just rely on selling albums to succeed.”

Founder and composer for Philadelphia-based Fine Day Music, Gendreau writes and produces original music and sound design in different styles for TV commercials, film and video games. “I most enjoy composing for videos and Xbox video games,” Gendreau says. “It’s fast-paced. One week they need house music, the next indie rock. The music I create is released internationally.”

As Gendreau illustrates, “Working in music is not a pipe dream. It’s a reality,” and the Music Industry program is the path to turn dreams into reality for tomorrow’s budding professionals.

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