Advertising

If you love business, and the creativity that drives it,Rowan’s bachelor of arts in Advertising may be the major for you.  Offered through the Department of Public Relations and Advertising,Rowan’s BA in Advertising is grounded in communication research and professional experience. It has produced successful advertising professionals for more than 30 years. The program enables students todevelop an array of experience from copywriting to account and media planning, from integrated marketing communication to advertising campaigns. The program requires an internship for greater real-world and career development. You may participate in student agencies like Ad Dynamics andPRaction and join Rowan’s Ad Club, which is affiliated with the American Advertising Federation, to engage directly with area professionals.