Marketing

As a marketing major in Rowan’s Rohrer College of Business, you will be prepared for marketing careers in a rapidly changing business, social, and political environment.  The program provides students with a full understanding of the functions of business organizations and prepares them to be strong contributors to the marketing function within their organizations.  Students learn the application of “The Four Ps” – product, price, promotion and place –across different areas of marketing within a global and socially responsible framework.  They will also develop real-world experience through supervised internships in such organizations as Subaru of America, Greater Media Marketing, Trump Hotel and Casino Resorts, Enterprise Holdings, and Philly Sports Teams. Our award winning Rowan University Chapter of the American Marketing Association will enable you to build leadership as well as organizational skills and allow you to build your critical professional network.