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Educational Opportunity Fund
Maximizing Academic Potential Program
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History of the Educational Opportunity Fund Program

In November 1967, in the aftermath of the previous summer's riots in Newark, New Jersey's newly-appointed Chancellor of Higher Education, Ralph A. Dungan, directed a memorandum to the presidents of all of the state's institutions of higher education. In it he outlined a proposed program of special assistance to young men and women from economically and educationally disadvantaged backgrounds. The presidents' response was immediate, widespread, and overwhelmingly favorable. Enthusiasm was particularly marked at those institutions that were participating in the federally supported Upward Bound Program, which sought to help high school students from disadvantaged backgrounds prepare for entry into college.

The following February, the Select Commission on Civil Disorders (the Lilly Commission, established in response to the events in Newark) made its report to Governor Richard Hughes, who subsequently submitted his Moral Recommitment message to the New Jersey State Legislature. The message called for the establishment of a broad range of programs to address the basic conditions the Commission had cited as contributing to the summer's unrest. Among those programs was the Educational Opportunity Fund, established by legislation sponsored by then - freshman legislator Thomas Kean.

EOF set the pace for many initiatives which today are widely incorporated into college life. Among the many powerful strategies implemented by EOF are precollege articulation, basic skills testing and remediation, systematic retention efforts, peer counseling and peer tutoring, academic support courses, multicultural curricula and human relations programming, student leadership development, and outcomes-based program evaluation.

EOF has also been a leader and a linchpin in the higher education system's effort to increase diversity. While participation is not limited to minority students, EOF sponsors more than one-third of the African American and Latino students at the state colleges and New Jersey's independent institutions, and over one-quarter of the African American and Latino students enrolled at New Jersey colleges and universities participate in the EOF program. EOF enrolls about 12.5% of the first-time; full-time New Jersey freshmen who enter the state's colleges and universities each fall.

History of the Maximizing Academic Potential Program

Rowan University is deeply committed to supporting the continued and increased enrollment of a diverse population. To this purpose, the University developed the Maximizing Academic Potential Program in 1986, initially named the Minority Achievement Program. The purpose of MAP is to provide access to higher education to academically underprepared, first generation students who do not qualify under the financial eligibility guidelines of the EOF program.