Rowan Students Faculty/Staff
Rowan Home Site Map
order forms
  Letterheads / Envelopes / Business Cards
  Working with UPubs
  Approved vendors
  Graphic Standards Guide
  Rowan logos
  Apparel guidelines
  Templates and forms
  Licensing Program Brochure



Six common mistakes
Below are a a few examples of what not to do to the Rowan University logo. Each distortion dilutes the power of the graphic identity and represents a mistake commonly made by publications amateurs.

1. Do not distort the logo vertically or horizontally
Size the logo proportionately for the intended space.
2. Do not change the colors of the logo
The University's colors are brown and gold.
3. Do not rearrange elements of the logo
The configuration of the art and type is presise and inflexible.
4. Make sure there is enough contrast between the background and the logo
Use the correct version of the logo for the background. Reversed versions are available for placing on dark backgrounds.
5. Do not contain the logo within a box
The University's logo should never appear surrounded by a frame of any type.
6. Do not apply effects to the logo or rasterize it for print usage
Beveled, embossed, shadowed or otherwise modified logos are unacceptable.
If you have any questions, comments or suggestions about the University's Graphic Standards, please contact the University Publications staff:
  , AVP, University Relations, 856-256-4197
  , Assistant Director, 856-256-4153
  , Graphic Designer, 856-256-4267
  , Manager of Visual Assets, 856-256-4212
  , Operations Coordinator, 856-256-5721
  Debra Denton , Project Coordinator, 856-256-4500 x53016
  Thuy Vo , Graphic Designer, 856-256-4500 x53354
  Judy Haraburda , Graphic Designer, 856-256-4500 x53014