About the seal
The
oldest and most ornate symbol of the institution, the University
seal authenticates official University documents and signifies
the importance of special occasions and events. The elements
of the seal include the torch of knowledge, an open book, a
globe, oak leaves, and the words, eruditio spes mundi, Latin
for “education,
hope of the world.”
Using the seal
The seal may be used
on the following items: |
• |
official University
documents |
• |
formal documents, such as diplomas,
certificates, legal documents and contracts |
• |
publications of the Board of Trustees,
the Office of the President, the executive officers of
the University and deans |
• |
other official, ceremonial or historical
University materials |
• |
major media and fund-raising initiatives |
• |
limited merchandise with advance
approval by University Publications |
| The seal may not be
altered or combined with logos, but it may be embossed,
stamped, screened into a background, reversed to white
or reproduced in: |
• |
black |
• |
brown: spot
color: PMS 4695,
process color: C0, M81, Y100, K77, on-screen: R63, G27,
B10, web: EDD51C |
• |
metallic gold (PMS 873) on
coated stock only |
• |
gold foil (No. 817) |
Because of the seal’s complexity, it’s
important to use the right version for the size and type of your
project. Please e-mail the
staff to request
the seal artwork.
|
The
seal vs. the logo
The seal indicates institutional sanction
for official, legal and ceremonial purposes. Because of their
function, most University seals look alike and are even similar
to state or other organizational seals. This is a case where
function follows form: the seal is meant for formal uses where
no or few other graphic elements compete with it and where
its detailed illustration can be used with the most effect.
In addition, seals are almost always a circle with several
common emblems inside, so they don’t provide the instant
recognition of a logo. Because it’s a graphic symbol
of the institutional identity, the logo expresses the University’s
image with art and type that is distinctive and intended to
be used with photos, on colored backgrounds and on paper as
well as other imprinted items. A logo can be drawn with variations
(as Rowan’s
is) to provide flexibility for different uses and reproduction
processes, while still meeting graphic standards. The seal,
with its encircled and detailed illustration, can’t be
varied enough to be as distinct and consistent as a logo.
The seal should not be used in daily communications by departments
or programs. Instead, please use the University logo.
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