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About the seal
The oldest and most ornate symbol of the institution, the University seal authenticates official University documents and signifies the importance of special occasions and events. The elements of the seal include the torch of knowledge, an open book, a globe, oak leaves, and the words, eruditio spes mundi, Latin for “education, hope of the world.”

     
Using the seal
The seal may be used on the following items:
official University documents
formal documents, such as diplomas, certificates, legal documents and contracts
publications of the Board of Trustees, the Office of the President, the executive officers of the University and deans
other official, ceremonial or historical University materials
major media and fund-raising initiatives
limited merchandise with advance approval by University Publications
The seal may not be altered or combined with logos, but it may be embossed, stamped, screened into a background, reversed to white or reproduced in:
black
brown: spot color: PMS 4695, process color: C0, M81, Y100, K77, on-screen: R63, G27, B10, web: EDD51C
metallic gold (PMS 873) on coated stock only
gold foil (No. 817)

Because of the seal’s complexity, it’s important to use the right version for the size and type of your project. Please e-mail the staff to request the seal artwork.


The seal vs. the logo
The seal indicates institutional sanction for official, legal and ceremonial purposes. Because of their function, most University seals look alike and are even similar to state or other organizational seals. This is a case where function follows form: the seal is meant for formal uses where no or few other graphic elements compete with it and where its detailed illustration can be used with the most effect.

In addition, seals are almost always a circle with several common emblems inside, so they don’t provide the instant recognition of a logo. Because it’s a graphic symbol of the institutional identity, the logo expresses the University’s image with art and type that is distinctive and intended to be used with photos, on colored backgrounds and on paper as well as other imprinted items. A logo can be drawn with variations (as Rowan’s is) to provide flexibility for different uses and reproduction processes, while still meeting graphic standards. The seal, with its encircled and detailed illustration, can’t be varied enough to be as distinct and consistent as a logo.
The seal should not be used in daily communications by departments or programs. Instead, please use the University logo.
If you have any questions, comments or suggestions about the University's Graphic Standards, please contact the University Publications staff:
  , AVP, University Relations, x4195
  ,Assistant Director, x4153
  , Graphic Designer, x4267
  , Manager of Visual Assets, x4212
  , Operations Coordinator, x4195