
	Graphic Standards Policy
	Logo usage guidelines
	Incorrect logo uses
	Athletic logo
	Preferred typefaces
	Stationery/Letterhead
	University seal
	University colors
	Working with UPubs
	Approved vendors


	Graphic Standards Guide
	Rowan logos
	Apparel guidelines
	Templates and forms
	Licensing Program Brochure


	Letterhead (Purchasing)
	#10 envelopes (Purchasing)
	Business cards (Purchasing)

STATIONERY PURCHASING POLICY
All departments must purchase all letterhead, envelopes and business cards through the University purchasing contract to ensure the quality and consistency of the products. No “homemade” letterhead or business cards may be produced or distributed on campus or off campus.

Letterhead may not be created by photocopying. If you have such products now, please shred and recycle them and order new products through Purchasing. Nothing may be added to the imprint of letterhead that is not approved by University Publications. All purchases, whether made by requisition or credit card, will be reviewed by the director of Purchasing and the director of University Publications, regardless of dollar value.

No purchase of letterhead, envelopes or business cards will be approved or reimbursed to departments or individuals if it is not from an approved or contract printer or if it fails to comply with graphic standards and vendor standards.

Letter perfect
A significant part of our communication both on campus and off campus is correspondence on University stationery. In producing letterhead, envelopes and business cards, our goal is to most efficiently use University resources and best maintain our institutional graphic identity and standards for quality.

With the introduction of the new University logo, departments and individuals may use their existing supply of stationery with the old logo or recycle it and purchase the new products immediately. All letterhead and business cards must use the new logo and standards by September 1, 2005. Please use the form for ordering letterhead, business cards and envelopes at Purchasing.

Please use the guidelines on pages 12-14 of the Graphic Standards Guide to help your Rowan correspondence look consistent. You can download ready-to-use letterhead and #10 envelope templates for Microsoft Word® in our templates and forms section.

Editorial style standards for Rowan University business cards

Business cards may contain the following employee information
•	Name
•	Academic and professional credentials, qualifications and affiliations
•	Title
•	Department or office
•	College or division
•	Rowan office telephone
•	Rowan office fax
•	Rowan e-mail
•	Rowan-hosted web page

Please keep the following in mind when composing your business card:
1.	No courtesy titles (Dr., Mr., Mrs., Ms., Miss)
2.	Use working titles, not state titles (i.e., Program Coordinator, not program specialist II or Assistant Director, Facilities, not assistant supervisor 1, Trades)
3.	Credentials and affiliations may occupy up to 9 characters after one’s name.
4.	Use degree designations without periods (MS, MA, MFA, MBA, EdD, PhD, JD, etc.).
5.	List the highest degree earned without preceding degrees.
6.	Use affiliations and credentials without periods (APR, CPA, CPP, etc.)
7.	Use only descriptors that are relevant to one’s employment at the University (i.e., no military ranks, unrelated professional credentials, etc.)
8.	Members of the professional staff whose primary responsibility is academic advising may use the title “Academic Advisor” or “Graduate Program Advisor”
9.	Engineering faculty who chair a program may use “Chair” and their program name. Chairs in other colleges may use “Chair” and the department name.
10.	Only Rowan phone and fax numbers, Rowan-based e-mail addresses and Rowan-hosted web pages may be included on business cards. Personal contact information should be included on syllabi or other course-specific information distributed to students.

Business cards for adjunct faculty
Because adjunct faculty generally serve the University on a limited basis, the University does not routinely provide business cards for them. However, if the nature of an adjunct’s assignment requires business cards, the adjunct must request the cards through the department chair, who will forward the request to the dean of the college.

If the dean approves the purchase, the order may be placed through the normal process initiated with the card order form and requisition.

If the dean approves the adjunct’s request but not the funds to purchase the card, the adjunct may purchase the cards personally by using the card order form and paying the University’s printer directly. In either case, the card must comply with Rowan graphic and editorial standards and must be produced by the University’s contracted vendor, Glassboro Printing.

The intent of the policy is threefold:

To limit the access of adjuncts to business cards so that those who teach temporarily or infrequently will not have cards that suggest a significant relationship with the university equivalent to tenured or tenure-track full-time or part-time faculty.
To maintain the graphic and editorial standards for business cards that provide an employee with consistent, legitimate identification with Rowan University.
To ensure the allocation of funds for business cards to those whose employment with the University requires cards.

If you have any questions, comments or suggestions about the University's Graphic Standards, please contact the University Publications staff:
	, director, x4195
	, assistant director, x4153
	, graphic designer, x4267