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The right type
We encourage you to use the typefaces Hoefler Text and Gotham for your correspondence and publications if you can. If you don’t have Hoefler Text, we suggest Garamond or Times Roman, both widely available typefaces which will help make the typography in Rowan publications—from letters and envelopes to brochures and fliers—more consistent.

The University has purchased a site-wide license for both typefaces. If you would like a copy of the fonts please contact University Publications.If your office uses Apple Macintosh computers, Hoefler Text ships with Mac OSX 10.3 and higher.

Hoefler Text
Hoefler Text is the recommended serif typeface for use as body copy for correspondence and publications. Hoefler Text Italic should be used sparingly to emphasize words appearing in body copy. Hoefler Text Bold is recommended for use in headlines.

  Hoefler Text
  Hoefler Text Italic
  Hoefler Text Bold


Gotham is the recommended sans-serif typeface to complement and contrast with Hoefler. Its clean, contemporary letterforms are best used in type displayed as headlines, subheads and captions. It may be used for short blocks of body copy if it has generous line space.


  Gotham Book
  Gotham Book Italic
  Gotham Bold
If you have any questions, comments or suggestions about the University's Graphic Standards, please contact the University Publications staff:
  , AVP, University Relations, 856-256-4197
  , Assistant Director, 856-256-4153
  , Graphic Designer, 856-256-4267
  , Manager of Visual Assets, 856-256-4212
  , Operations Coordinator, 856-256-5721
  Debra Denton , Project Coordinator, 856-256-4500 x53016
  Thuy Vo , Graphic Designer, 856-256-4500 x53354
  Judy Haraburda , Graphic Designer, 856-256-4500 x53014