BA in advertising
From copywriting to media planning, learn to craft messages that inspire action and build brands that stand out. Get started with Rowan’s advertising program!
Why choose Rowan’s advertising program?
Behind every message that grabs your attention is a team of advertisers who know how to connect creativity with strategy. It’s work that shapes reputations and drives business in nearly every industry.
In Rowan University’s Bachelor of Arts (BA) in advertising degree program, you’ll learn how to craft persuasive messages, analyze audiences, design campaigns and make strategic decisions that help organizations meet their goals.
That learning extends into experiences that mirror the real world. You might work in a student-run agency serving local clients or join Rowan’s Ad Club to connect with professionals in the field. These opportunities, combined with guidance from faculty with advertising backgrounds, give you a portfolio of practical work and the skill set to begin an advertising role or continue into graduate study.
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Months To Complete
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Studying advertising at Rowan
Ready to learn how you can elevate your skill set at Rowan? Explore course highlights, real-world experiences, scholarship opportunities and how to apply to the advertising program.
What You'll Learn
Spanning 120 credit hours, the advertising program blends classroom learning, field experience and electives that let you connect advertising to your interests. Foundational classes show you the basis of advertising: how research informs strategy, how writing and images connect with audiences and how digital media is planned and purchased. As you progress through the program, you’ll take upper-level courses in areas like strategy and law and ethics, building toward capstone classes where you develop campaigns and projects that mirror professional work.
The program emphasizes practical skills that every advertiser needs in copywriting, media analysis and graphic design. Additionally, you can tailor your degree with elective courses in digital advertising, social media, sports branding, event planning and more. Free electives give you even more flexibility to add a minor, certificate or even a double major that complements your advertising degree. Overall, the curriculum ensures you’re prepared for success in the advertising and marketing industry.
Advertising key courses
- Advertising Copywriting
- Introduction to Advertising
- Introduction to Public Relations
- Introduction to Public Relations/Advertising Research
- Publication Layout and Design
Note: The course information above is not official and is subject to change. For an official list of available courses, please review the Rowan University Academic Catalog.
How You'll Learn
As an advertising major at Rowan University, you’ll gain real-world experience through campus involvement and professional practice before graduation. You can join Ad Dynamics, PRaction or Rowan’s Ad Club to collaborate with peers and build a network in the industry. For course credit, you can choose between two hands-on paths:
- Advertising Practicum: Work directly with faculty on campus projects involving technical, creative or research assignments. You’ll log professional practice hours and develop a portfolio that demonstrates your skills.
- Advertising or Public Relations Internship: Spend a semester in the field under professional supervision and apply classroom knowledge to client projects in an advertising or public relations setting.
Together, these opportunities are designed to help you graduate with meaningful connections and work experience that shows employers what you can accomplish.
4+1 Program
Admission Requirements
At Rowan, you can bring your creativity and ideas into the world of advertising. Follow the application steps below to get started.
- First-year application through one of three platforms:
- Application fee of $65
- Official high school transcript(s)
- Letter(s) of recommendation/teacher evaluations
- Personal essay
After completing your application, a representative from Rowan’s Office of Admissions will confirm your application status and notify you of any missing information. There may be additional actions or materials required for admission to the program.
Note: Rowan University is test-optional. You may submit your SAT or ACT scores, but you won’t be penalized if you choose not to.
Need assistance with your application? Our Office of Admissions team is here to support you—email admissions@rowan.edu to reach out.
Tuition and Aid
Rowan’s advertising program gives you access to experienced faculty, real-world opportunities and an affordable path to a career across media and marketing. We also offer financial aid and scholarships to support your goals.
Explore cost information and financial aid resources.
One of the many things I love about being an Advertising major is I can allow my mind to paint on a blank canvas. I feel prepared for a journey into the industry.
Chase C. Burlington County, NJ
Advertising professors are so supportive of students. They act as mentors to help prepare you for agency careers and inclusive work environments.
Kailey B. Ocean County, NJ
The most rewarding part has been the connections that I have made throughout the years with other students and professors in the Advertising program at Rowan.
Mitch M. Gloucester County, NJ
Being at Rowan helped me build my work ethic and allowed me to explore my career aspirations by letting me ask questions and be curious.
Marian S. Gloucester County, NJ
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