BA in Sports Communication & Media
At Rowan, our sports communication major prepares you to cover, promote and produce content that brings the excitement of sports to fans everywhere.
Why choose Rowan's Sports Communication & Media Program?
Sports go far beyond what happens on game day. Behind every play and highlight are the communicators, producers and storytellers shaping how the world experiences the game. Rowan University’s Bachelor of Arts (BA) in sports communication and media (Sports CaM) degree program gives you the skills to bring those stories to life through writing, production, broadcasting and digital content creation. This cross-disciplinary degree blends courses and concentrations in communication, journalism, public relations, advertising and radio/TV/film production, giving you the flexibility to explore every facet of sports media.
Here, learning happens on the field, in the studio and behind the mic. You’ll cover live games with Rowan Television Network, produce highlight reels in the control room or create campaigns for athletic organizations—all before graduation. And, with access to professors who work directly in the industry, you’ll graduate confident in your ability to navigate the fast-paced world of sports media and communication.
Key Considerations
From credits and cost to important deadlines, find all the program details for Rowan’s sports media degree.
Quick Facts
Months To Complete
Credits
Fall Entry Term
Spring Entry Term
Summer Entry Term
Studying Sports Communication & Media at Rowan
Want to learn more about how Rowan prepares you for the sports media industry? Explore courses, tuition information, admissions requirements and opportunities for real-world experiences and internships.
What You'll Learn
The sports communication major is a 120-credit degree program that blends foundational coursework in journalism, broadcasting, communication and marketing with upper-level media strategy classes and electives that let you explore your individual interests. You’ll take courses in writing, production, language and culture of contemporary sport, building a versatile skill set for storytelling across platforms. Additionally, field experience is a required component of the program that connects classroom learning to real-world sports coverage and production.
You’ll also select a concentration to further specialize your studies in one of the following areas:
- Communication Studies
- Esports
- Journalism
- Public Relations and Advertising
- Radio, Television and Film Production
Sports Communication & Media Key Courses
- Introduction to Media Aesthetics
- Introduction to Sports Communication and Media
- Journalism Principles And Practices
- Journalistic Writing
- Sports Communication, Culture and Identity
- Strategic Communication Overview
Note: The course information above is not official and is subject to change. For an official list of available courses, please review the Rowan University Academic Catalog.
How You'll Learn
As a sports communication major, you’ll gain hands-on experience with the same tools and technologies used by industry professionals. Rowan helps you secure sports media internships with top sports organizations and offers on-campus opportunities that let you build your résumé without leaving Glassboro. These include:
- Rowan Television Network (RTN): Cover and broadcast live events for Rowan Athletics and create original sports programming for our award-winning TV station.
- Rowan Radio (89.7 WGLS-FM): Host sports talk shows, broadcast Rowan Athletics and cover professional teams like the Wilmington Blue Rocks, Philadelphia Sixers G-League and Delaware Blue Coats.
- The Whit: Write, publish and report on sports stories for Rowan’s independent, student-run news site and weekly paper.
Admission Requirements
Take your first step toward a sports media career! Get started by submitting the following application materials.
- First-year application through one of three platforms:
- Application fee of $65
- Official high school transcript(s)
- Letter(s) of recommendation/teacher evaluations
- Personal essay
Once you complete your application, a representative from the Rowan Office of Admissions will confirm your application status and notify you of any missing information. There may be additional actions or materials required for admission to the program.
Note: Rowan University is test-optional. You may submit your SAT or ACT scores, but you won’t be penalized if you choose not to.
Need assistance with your application? Our Office of Admissions team is here to support you—email admissions@rowan.edu to reach out.
Tuition and Aid
Rowan ensures you have access to scholarships, grants and other financial aid opportunities to keep your education within reach.
Review tuition, scholarships and financial aid resources.
This program has taught me such diverse skills, such as writing and communication, in addition to my interest in sports. Being near Philadelphia provides a lot of chances to get involved in the industry.
Marcus D. Gloucester County, NJ
Because I got a head start going to networking events with industry professionals, I have a lot of connections that will help me moving forward in my career.
Kayla S. Gloucester County, NJ
Our professors teach and also work in the field. I get to hear first-hand experience and learn not only where I can go, but how to get there.
John H. Gloucester County, NJ
I greatly appreciate that Rowan has countless opportunities for me to determine which areas in my field are the most fitting for my assets and my passions.
Jah'Mere B. Camden County, NJ
Careers and Outcomes
A sports media degree prepares you for roles that shape how sports are broadcast, promoted and experienced across the world. You’ll plan and produce live broadcasts, write and edit stories, create digital marketing content and develop communication strategies for teams, networks and organizations. Your work will connect audiences and fans to the thrill behind every game or event. And with your strong foundation in communication, media production and research, you can also pursue graduate study in journalism, media studies, business or law.
Upcoming virtual information sessions and events
Rowan’s virtual sessions bring the sports broadcasting degree program to you. Learn directly from faculty about coursework, concentrations and professional outcomes in sports journalism, broadcasting, media and production. You’ll also explore real-world opportunities through Rowan’s student media outlets and internships. Come with your questions and leave with a clear sense of how Rowan can help you turn your passion for sports into a career.
Preparing for a career in sports broadcasting: Sports TV Production course
In Rowan’s sports communication major, students experience every aspect of sports media—on the floor, in the control room and behind the mic. Students share how the Sports TV Production course gave them the opportunity to build highlight packages, record reels and even produce their own sportscast, all with guidance from a professor who actively works in the field.
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Ready to learn more about Rowan?
Make your mark in sports media
Step behind the camera, into the newsroom or up to the mic with Rowan University’s Bachelor of Arts (BA) in sports communication and media degree program. You’ll gain hands-on experience in every aspect of sports communication, from producing live broadcasts to crafting digital content. Apply today to launch your sports media career!