Biography

A proud Rowan University alumna, Alexandra graduated from the Rohrer College of Business with a double major in Marketing and Management along with a Certificate of Undergraduate Study (CUGS) in Spanish. Alex also holds an MBA from West Chester University. In her current role at Rowan, she specializes in SEO-driven blogging—using keyword research and performance data to guide content strategy, as well as support Rowan’s brand in authentic and engaging ways that inspire prospective student interest.

As a MARCOM team member, Alex combines her passion for both marketing and education. She also contributes to broader content and brand strategy initiatives, supports integrated cross-team marketing projects, and manages agency partnerships that enhance Rowan’s digital presence.

Alex first discovered her interest in education marketing while working at Lightbridge Academy, a national early childhood education franchise. At Lightbridge, she collaborated on brand-level digital ad campaigns focused on enrollment and recruitment. In addition, through marketing programs and promotional materials, she supported over 70 corporate- and franchise-owned childcare centers.

Soon after, she expanded her skill set at Multimedia Solutions, a digital consultancy, where she wore many hats—leading content strategy, managing SEO and marketing campaigns, and turning analytics into strategic recommendations for clients across industries.

Alex is driven by the opportunity to create purposeful, results-oriented content that connects with future students and highlights the value of a Rowan education.