Biography

Julianna serves as a Marketing Campaign Strategist at Rowan University, working on the Brand and Strategy team within the Marketing & Communications Division. She is a proud Rowan alumna, who earned a B.A. in Public Relations and a minor in Advertising and Strategic Communications. Julianna coordinates and plans integrated marketing campaigns for undergraduate and graduate programs, leveraging both online and offline channels. Utilizing comprehensive market research, Julianna develops, monitors, and optimizes these campaigns, to ensure alignment with strategic objectives, brand standards, and timelines. 

In this role, Julianna plays an instrumental part in keeping Rowan University’s prospective and current students, parents, and other university constituents deeply engaged with the institution. She collaborates closely with various university teams and external partners on campaign execution, content development, and consistent messaging, all while staying current with marketing trends and analyzing campaign performance. She brings creativity, strategic thinking, and a deep understanding of the higher education audience to every initiative –  ensuring Rowan’s marketing efforts are student-focused, compelling, and aligned with the university’s mission, brand, and goals.