Biography

Mia Keay is the Marketing Automation Strategist at Rowan University, where she leads the development and optimization of strategies that drive engagement, streamline operations, and support student recruitment and enrollment efforts.

With over 20 years of experience in marketing, Mia has a track record of building scalable marketing systems. Prior to joining Rowan, she served as Vice President of Marketing at Advantage, where she launched the company's first lead generation framework, contributing 35% of total revenue through automated workflows and strategic campaign planning. Mia has held leadership roles at CloudBees, Allplan, and IBM where she specialized in web development, marketing automation, branding, content strategy, conversion rate optimization, and reporting. She brings a data-driven mindset to every initiative.

Mia holds a Bachelors's degree in Business Administration from Thomas Edison University, and an Executive MBA from Drexel University.

Outside of work, Mia has an interest in archaeology and sociology. She is expecially looking forward to visiting Rowan University's Edelman Fossil Park & Museum and learning more about the university's fieldwork opportunities. A passionate lifelong learner, she enjoys exploring how culture, belief systems, and history shape human experience.

Mia also loves spending time outdoors; hiking wooded trails, kayaking local waterways, and tending to her garden. She believes in staying curious and always making space for discovery.