Biography

Michael is a data-driven marketer with over five years of experience leveraging analytics, digital performance insights, and measurement strategy to drive informed marketing decisions. Prior to joining Rowan University, he worked with marketing and client service teams across the automotive and promotional products industries. Specifically, he translated their data into actionable insights that improved campaign performance, audience targeting, and overall marketing effectiveness.

He has a strong foundation in digital analytics, reporting, and optimization, with experience analyzing user behavior across web platforms and marketing channels. Michael is particularly passionate about applying data to support enrollment growth, enhance user experiences, and ensure marketing efforts are aligned with organizational goals.

Michael earned his degree in Marketing from the University of Delaware, where he developed an interest in analytics-driven decision making and digital marketing strategy. Outside of work, Michael enjoys spending time with friends and family, supporting Philadelphia sports teams, and playing golf whenever he gets the chance.